Aidaly provides financial advice and support through benefits and compensation for family caregivers who are often overlooked and left to fend for themselves.
The brand is all about the family caregiver and how they have a place to feel empowered. Reassuring them that someone actually has their back.
branding & visual identity
website design
logo design
A custom wordmark that feels strong and confident with its sharp cuts and edges juxtaposed with rounded elements to also feel welcoming and supportive.
Utilizing simple shapes as frames to hero and highlight the caregiver.