Ampersand is bridging the gap between talented new professionals and established employers through an innovative skill based matchmaking system.
Aiming to feel bold, fresh and empowering. The visual identity has been formed around the idea of out with the old outdated system and in with the new way to hire and get hired.
branding & visual identity
website design
logo design
Drawing inspiration from other matchmaking products like dating apps. Similar UI elements are used to touch on this familiar concept.
With a split target audience, two different tones are established to communicate directly to each demographic.

• Professional
• Restrained use of colour
• Profile focused
New Professional

• Confident
• Energetic
• Exciting use of colour
• Hard hitting headlines