Iconic Air
Iconic Air helps large emitting industries mitigate climate risk and ensure access to capital.
The identity is built to position the brand as a very smart technically advanced tool companies can trust will help them achieve their net-zero goals.
branding & visual identity
website design
logo design
social media assets
Centered around targeting carbon emission goals, the logomark is formed to look like a target set in a sturdy tech style.
Abstractions of the logomark can be used to help strengthen some of the visual storytelling.
Pairing imagery with orchestrating shapes symbolizes the customized journey/path Iconic Air guides their clientele through.
Utilizing relevant performant data throughout the design system to touch on what matters most, we’re making progress.