Details
Aidaly provides caregivers financial assistance to help them get paid for the hard work that they do. First assessing their financial assets, then finding the benefits and credits they qualify for to help offset the cost of care and finally paying them money as Aidaly takes care of the paperwork.
The goal for Aidaly's brand identity was to convey a sense of empowerment, that these caregivers weren't alone and they were celebrated for the hardwork that they do. Bold and straight to the point.