EvenUP
Details
EvenUp's AI platform assists two important groups, personal injury victims and the attorneys that represent them. The plaintiffs typically use EvenUp's platform to help pay for living expenses, additional medical costs, and insurance premiums while they wait for their case to settle. The attorneys use the software to better understand the value of their cases, which ultimately leads to a 10-50% increase in the value of their cases.
The goal for EvenUp was to convey success and resourcefulness for the attorneys and a sense of protection and assistance for the plaintiffs.
Credit
Agency – CollabWest
Creative Director – Jeremy van Cleef
EvenUp Law brand logo preview image
Brand Identity
With the attorneys and personal injury victims sharing a similar interest in results, they also have two completely different needs for resources. Thus, splitting the brand into two sub-brands, EvenUp Law and EvenUp Cash, allowing for it to interact with each group more accurately and personally.
The bars within the logomark represent scaling up and success in the shape of a shield to convey that sense of protection and stability for the plaintiffs.
EvenUp brand logomark red on navy blue
EvenUp Law logo colour suite
EvenUp Cash logo colour suite
Colour
The EvenUp Law colour palette uses vibrant reds to inspire success and strength with a go-get 'em attitude, while using a grounding navy blue to in still the seriousness and professionalism of the industry.
The EvenUp Cash colour palette uses soothing blues complimented with a dark purple to convey that the plaintiffs are in good hands and will be taken care of.
EvenUp colour palette, navy blue and reds, dark purple and blues
Application
EvenUp homepage website mockup
EvenUp brand stationery business cards
EvenUp brand marketing instagram post application
EvenUp brand marketing billboard application
EvenUp brand marketing instagram post application
EvenUp brand stationery business cards
EvenUp homepage website mockup
EvenUp brand marketing billboard application