Scholastic 60th Anniversary
Scholastic creates and markets books, teaching materials and learning campaigns for children and teachers throughout North America. Scholastic was celebrating their 60th year in Canada, which inspired them to seek out a new sub-brand commemorating the milestone. The sub-brand would be applied to all designed materials created during the year.
The tagline “sharing stories” had to be featured in an alternative version and a bilingual version of the logo. It also needed to lockup nicely with the current Scholastic branding while implementing smoothly throughout marketed materials.