The Wine Loft
Details
The Wine Loft sells quality wine at supermarket prices, with a range of over 300 wines. In need of a rebrand, I was assigned to develop a new branding system along with a new website design and print collateral.
The main goal for The Wine Loft was to feel sophisticated but affordable. Creating a relatable brand for the local wine lovers of Brixham.
Scope
Brand Identity
Web Design
Print Design
The Wine Loft brand logo preview image
Brand Identity
The main focus for this brand system was to give it a feel of sophistication but welcoming to a variety of audiences. The brand needed to convey a sense of domestication and be able to fit in with a small, tight knit community. The colours and mood are meant to provide a sense of warmth and authenticity.
The Wine Loft brand logo white on green
The Wine Loft brand logo green on white
The Wine Loft brand visual
Stationery
The Wine Loft brand stationery
The Wine Loft brand stationery business cards
The Wine Loft brand stationery business cards
Print Campaign
The Wine Loft brand marketing posters
User Interface
Aiming to match its bricks and mortar counterpart in feeling and atmosphere. The website plays a big part in encouraging customers to not just shop for wine but to come and experience the community through wine and food related events.
The Wine Loft homepage website mockup
The Wine Loft subpage website mockup
The Wine Loft mobile website mockup