The Wine Loft

Details

The Wine Loft sells quality wine at supermarket prices, with a range of over 300 wines. In need of a rebrand, I was assigned to develop a new branding system along with a new website design and print collateral.

The main goal for The Wine Loft was to feel sophisticated but affordable. Creating a relatable brand for the local wine lovers of Brixham.

Scope

Brand Identity

The main focus for this brand system was to give it a feel of sophistication but welcoming to a variety of audiences. The brand needed to convey a sense of domestication and be able to fit in with a small, tight knit community. The colours and mood are meant to provide a sense of warmth and authenticity.

Stationery

Print Campaign

User Interface

Aiming to match its bricks and mortar counterpart in feeling and atmosphere. The website plays a big part in encouraging customers to not just shop for wine but to come and experience the community through wine and food related events.