Formerly known as Chair-Man Mills, Canada’s event rental leader for over a century, consolidated nine businesses into one master brand, Element. Built around the essential building blocks of any event: people, places, and products. A premium but practical visual system was created that translates each element into simple core shapes: a circle, square, and triangle.

Built for the curious explorer, the real traveller who studies the map as much as the journey. Cartovia’s visual identity is warm, approachable, and confidently knowledgeable. Designed for an online map and travel retailer, it reflects a shared love of maps, travel, and the anticipation of planning what’s next.

For more than a century, the Association of Canadian Advertisers has shaped Canadian marketing behind the scenes. Setting standards, influencing policy, and helping solve industry challenges. The refreshed identity is built as a strategic system that reinforces the strength of the collective, spotlights what matters most, and gives the Association a modern voice with bold, simple typography and a flexible palette that can shift from authoritative to expressive moments.

Helping the world’s most energy-intensive industries accelerate decarbonization and mitigate climate risk. Iconic Air is catalyzing environmental change where it matters most. This vision is expressed through a logomark that blends molecular science with technology and orchestration, supported by a modular visual system of rules, key data points, and adaptable multi-coloured blocks that reinforce performance, clarity, and each client’s unique journey.

Naya Homes makes second-home ownership feel effortless for homeowners while delivering memorable stays for guests across Mexico and Latin America. The brand pairs warm, Latin-inspired craftsmanship in the logo and colour palette with a modern visual system of data-led graphics, communicating performance, transparency, and stronger returns.

The Arrell Food Institute at the University of Guelph brings people together to advance better food systems through research, training, and policy. To support the Institute’s rapid growth and high volume of content, the UX/UI was designed for a practical, timeless website, restructuring the sitemap around audience needs and building flexible templates that help the internal team publish updates efficiently and consistently.

A curated collection of logos created for select clients across brand launches, refreshes, and sub-brand systems. Designed to be simple, distinctive, and scalable. Balancing concept and craft to work across digital, print, and environmental applications.