Arrell Food Institute

Web Design

Who Are They

An institute run by the University of Guelph that brings people together committed to improving agricultural systems and practices surrounding food production.


Build a practical site that introduces a structured foundation wrapped in a timeless design. Allowing the Institute’s team to update and introduce new content on a regular basis that’s easily accessible to their targeted audience.

Colour Palette

Evolved with the new design, the expanded colour palette adds warmth, an inviting personality and flexibility throughout the website.

Site Structure

With the Institute’s rapid growth, the current site could no longer handle a high volume of content. Creating frustration for both the viewers and the Institute’s team.
To solve this, all the pages were mapped out, analyzed and restructured to align with their audience’s needs and adapt to future content creation.


Additional template pages filled with content options were developed to further maintain structure and consistency while creating a more efficient process for the internal web team to update the site with new content.




Lead designer focused on UX and UI design. Tasks included, strategy, site map, wireframes and multi-page website design.

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